From May 6-2019, Ford Vietnam decided to stop production and distribute Ford Focus at the Ford plant in Hai Duong. Known to the death of this line in the company’s strategy, the airline will focus on producing strong and high-demand vehicles in Vietnam.
Currently, some Ford dealers are making discounts on this series with a maximum reduction of nearly 90 million. Specifically, the Focus Titanium/Sport version currently has a listed price of 770 million, which is reduced to 60-70 million. For two versions of Trend sedan/hatchback that currently have a price of 626 million, the maximum discount of VND 70 million is applied. Many agents also have a reduction of 90 million. At a discounted price, as usual customers can buy a class B car.
Ford Focus is equipped with 1.5 liters Ecoboost motor cluster, which provides 180 horsepower with a 240 Nm peak torque, higher than the capacity of a conventional 2.0-liter gasoline engine, coupled with the six SelectShift automatic gearbox to help save fuel More than 20% and less exhaust about 15%.
A typical economic analysis specialist for vehicles with a phenomenon of death will raise the sale price above the quoted price. However, with Ford Focus again.
In fact, the Ford Focus model has a relatively low sales in Vietnam market. According to the report of Vietnam Automobile Manufacturers Association (VAMA), Focus line sales only reached an average of less than 200 PCs/month. In particular, in the first half of 2019 reached 1,152, an average of 192. Meanwhile, the whole year 2018, the total sales of Focus reached 2,105, an average of 175 PCs/month.
Meanwhile, rivals in the same C-Class sedan segment, such as Mazda 3 (2018 sales of 13,446), Toyota Corolla Altis (5,560 pcs), Kia Cerato (11,678 built), Hyundai Elantra (6,342 aircraft)… Obviously the sales of Focus achieved are very low.
This proved that Ford Focus is not popular in Vietnam. Therefore, the US automobile manufacturer discontinued the distribution of this product line is also reasonable.
Ford Vietnam adds to the Ford Focus series purchased after the death period, which is still handled under the airline’s normal policy. Specifically, at Ford genuine dealers continue to provide maintenance and supply of accessories to customers as prescribed.